Best time to post on X, for your audience
There is no universal best hour. Add the cities your followers live in, weight each one, and see the overlap on your own clock, with today's daylight saving included.
- Runs in your browser
- Nothing uploaded
- No sign up
Best window on your clock (UTC)
11:00 to 17:30
100% of your weighted audience is awake then.
Where your audience lives
Drag to set each city's share. Rough numbers are fine.
- 40%
- 25%
- 20%
- 15%
Ribbons as a list
- New York (UTC−4, 40% of audience): awake 07:00 to 23:00 local, which is 11:00 to 03:00 on your clock.
- London (UTC+1, 25% of audience): awake 07:00 to 23:00 local, which is 06:00 to 22:00 on your clock.
- Berlin (UTC+2, 20% of audience): awake 07:00 to 23:00 local, which is 05:00 to 21:00 on your clock.
- Mumbai (UTC+5:30, 15% of audience): awake 07:00 to 23:00 local, which is 01:30 to 17:30 on your clock.
How to use the planner
- 1
Add your audience cities
Swap the example cities for the places most of your followers live.
- 2
Weight each city
Drag each slider to that city's rough share of your audience.
- 3
Set the awake hours
Keep 07:00 to 23:00, or narrow it to working hours for a work audience.
- 4
Read the best window
The amber result and overlap strip show the best hours on your own clock.
Why the best time depends on your audience, not a global average
"Best times to post" lists average other people's audiences. A slot that suits London lands in the middle of the night in California. Start from where your own people are awake, then test.
Worked example
A London account with a mostly American audience, in early October
New York awake 60%
London awake 40%
Both awake 100%
Post at 09:00 London
Reaches only the 40% in London. New York is asleep.
Post at 14:00 London
Reaches everyone awake. It is 09:00 in New York, the start of the day for your largest group.
How to find where your followers are
A rough split like "mostly US East Coast, some UK, a little India" is enough. When sources disagree, trust the one closest to the people you want to reach.
Your analytics on X
Where available, your audience and when posts were seen.
Varies by account and over time.
Website visits from X
Countries of people who clicked through to your site.
Only counts your most engaged readers.
Customers or subscribers
Where the people you serve are, from signup or billing data.
Buyers and followers can differ.
Reply and mention times
When people talk to you, a hint of their waking hours.
Small sample, easily skewed.
Recent followers' profiles
Stated locations and the language people write in.
Often blank or a joke.
Daylight saving pitfalls
Clocks change on different days around the world, and many places never change. The planner reads live offsets; a recurring schedule may not.
| Region | Clocks forward | Clocks back |
|---|---|---|
| United States and most of Canada | Second Sunday in March | First Sunday in November |
| United Kingdom and the European Union | Last Sunday in March | Last Sunday in October |
| Southeast Australia (Sydney, Melbourne, Adelaide, Hobart) | First Sunday in October | First Sunday in April |
| New Zealand | Last Sunday in September | First Sunday in April |
| No clock changes: Japan, China, India, Singapore, South Korea, the UAE, Brazil, Argentina, most of Mexico, Arizona, Hawaii, Queensland | None | None |
Rules as they stand in 2026. Governments change them, which is why the planner reads offsets live.
The spring and autumn gaps
The US and Europe change clocks on different dates. In 2026, New York is four hours behind London from 25 October to 1 November, not five.
Opposite seasons
Sydney and Auckland move forward when Europe moves back, so the gap changes by two hours for a few weeks.
Slots saved in UTC
A UTC slot stays put while your audience's clocks move, so 09:00 becomes 08:00 or 10:00 for half the year.
The missing and doubled hour
Avoid scheduling between 01:00 and 03:00 local on the nights clocks change.
Quiet hours: when not to post
A post sent while your audience sleeps competes with everything posted before they wake, and a mistake at 03:00 has nobody watching.
Use your audience's night
Posting from Berlin for Chicago? Your quiet hours are Chicago's night.
Respect the weighted edge
Where the overlap strip drops below a third of your audience, stay quiet.
Block sensitive dates
Pause scheduled posts on holidays, days of mourning and big news days.
Keep a human awake
Launch when someone can answer replies and fix mistakes.
In Kairo Post, quiet hours and blackout dates are set per account, and anything inside them moves to the next open slot. See how scheduling works across time zones.
Test your own timing in two weeks
Pick three slots from the planner and rotate them across ten weekdays, keeping topics and length steady. Compare slots by engagement rate per impression, not raw likes.
Ten posts is a small sample. Only a clear gap that holds in both weeks makes a new default.
| Week | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|---|
| Wk 1 | A | B | C | A | B | · | · |
| Wk 2 | C | A | B | C | A | · | · |
- A
- Morning of your largest city
- B
- The overlap window
- C
- Evening of your largest city
Each slot lands on different weekdays each week, so none always gets Monday or Friday.
Questions about posting times
Want the schedule to run itself? Kairo Post publishes each account on its own time zone and keeps to its quiet hours.
Scheduling in Kairo Post All tools for XWhat is the best time to post on X?
Why does this planner not show a global best time?
Does the planner handle daylight saving time?
How do I find out where my followers are?
Should I post at the same time every day?
What if my audience is spread evenly around the world?
Is anything I enter saved?
Written by Jonas Ben, founder of Kairo Post. Updated .
More tools
All toolsPost at the right moment.
Starting today.
Connect an account, describe your voice and let Kairo Post do the legwork.