The words that make writing sound like AI

By Sami KerrPublished 14 min read
Featured image for The words that make writing sound like AI: the word delve in large serif type with a rose strike through it and a curved amber arrow to the plain words look at, with two more struck words, leverage and seamless, fading behind it, beside the title and the label AI writing and brand voice.

The short answer

Six kinds of wording make writing sound machine made: filler openers, inflated verbs, hype words, hedges, cliché closers and stock sentence shapes. They signal padding, not who wrote a post, so swap each for a plain word or a concrete detail.

Key takeaways

  • Six types of wording make a draft read as machine made: filler openers, big verbs, hype words, hedges, cliché closers and stock sentence shapes.
  • A 2025 study of biomedical abstracts found 454 words used far more than expected in 2024, and 66% of the 379 style words among them were verbs.
  • No word proves AI wrote a post. Detectors are unreliable, and the same habits appear in editorials, blogs and fan fiction.
  • Fix a tell by adding a detail, not by swapping in a synonym. A new word for the same empty claim is still empty.
  • Keep a flagged word when you mean it and no plainer word is as exact.

You read your draft back and nothing is wrong with it. Every sentence is fine. Together they sound like every other post in the feed: a warm up opener, a big verb, a hedge and a closing question nobody asked. For the whole workflow, from brief to approval, see our practical guide to AI writing for X.

Those are the AI words to avoid. This list sorts them into six types, gives each a plain rewrite, and says what the research does and does not show. One rule first: no word on this list proves who wrote a post. They are signs of padding, and readers skim padding whoever produced it. Plenty of padding is human too; see filler words to cut from your X posts.

Why do some words make writing sound like AI

Language models lean on some words far more than people do, and readers have started to notice. The clearest evidence comes from science writing, where researchers could count.

A team led by Dmitry Kobak looked at more than 15 million biomedical abstracts from 2010 to 2024. For every word they compared 2024 use with what the 2021 and 2022 trend predicted. After chatbots arrived, a set of style words rose far above that line.

Words used more than expected, PubMed abstracts. 2021, Covid peak: a blue bar labelled words for things, 190. Almost all of them things, like respiratory. 2024, after chatbots: a longer bar, 454, with a bracket over the amber part labelled 379 style words and over a grey part labelled 75 others. Inside the amber part, 66% verbs, 14% adjectives and 20% other style words. Source: Kobak and colleagues, Science Advances, 2025. Bars drawn to one scale.
Both bars are drawn to the same scale. The Covid years added words for things. 2024 added words for style, mostly verbs.

The kind of word changed, not only the number. The excess in the Covid years was things, like "respiratory". The excess in 2024 was almost entirely style words, and 66% of those 379 words were verbs.

190

words used more than expected in 2021, the Covid peak

Kobak et al., Science Advances, 2025

454

words used more than expected in 2024

Kobak et al., Science Advances, 2025

66%

of the 379 style words in 2024 were verbs

Kobak et al., Science Advances, 2025

Two limits apply. The study covers PubMed abstracts, not X posts, and it counts words across millions of texts. It cannot say how any one text was written. We use it as proof that the pattern is real, not as a ranking of words for X.

Nobody has a settled answer for why it happens. A 2024 preprint by Tom Juzek and Zina Ward tested model design, algorithms and training data and found no evidence for any of them. Its results were consistent with a part for human feedback training, but not conclusive.

Do these words prove a post was written by AI

No. Two facts hold at once: detectors fail, and readers still notice.

  • Detectors misfire. A 2023 study ran 7 detectors on 91 essays by non native English speakers. On average they wrongly flagged 61.3% as AI generated. The authors' explanation: detectors reward unpredictable wording, so plain vocabulary scores as machine like.
  • A maker gave up. As of 20 July 2023, OpenAI's own AI text classifier was no longer available. OpenAI said the reason was its low rate of accuracy.
  • Readers still notice. In a 2025 study, people who often use chatbots for writing read 300 non fiction articles. The majority vote of 5 of them misjudged just 1. They leaned on "AI vocabulary" and on formality, originality and clarity.

61.3%

of essays by non native writers wrongly flagged, on average, by 7 detectors

Liang et al., Patterns, 2023

97.8%

of those essays flagged by at least one of the 7 detectors

Liang et al., Patterns, 2023

1 of 300

articles misjudged by a majority of 5 frequent chatbot users

Russell et al., ACL, 2025

The last study used long articles, not short posts, so read it as a reason to care and not as a test you can run on a post. Words like these cost you with readers. They never prove a thing about the writer.

The six types of AI words to avoid

Our AI phrase checker sorts its more than a hundred entries into six types. This list uses the same six, so the two always agree. The types differ in where they sit in a post and in how you fix them.

First line

Filler openers

Warm up lines that delay the point, like Let's dive in.

Any sentence

Inflated verbs

Big verbs where a small one works, like leverage.

Any sentence

Hype words

Adjectives and nouns that claim instead of show, like game changer.

Middle

Hedges and padding

Qualifiers that lengthen and weaken a sentence, like in order to.

Last line

Cliché closers

Sign offs that could end any post, like Stay tuned.

Sentence shape

Structural tics

Shapes rather than words, like It's not X, it's Y.

Where each type of tell sits in a post A made up post of six short lines. Beside each line a tag lands in turn. Line 1, Let's dive in, is tagged Opener. Line 2, It's not hype, it's help, is tagged Shape. Line 3, the word leverage, is tagged Verb. Line 4, seamless, robust, is tagged Hype. Line 5, may potentially, is tagged Hedge. Line 6, Stay tuned, is tagged Closer. Let's dive in. Opener It's not hype, it's help. Shape We leverage your calendar. Verb A seamless, robust setup. Hype This may potentially help. Hedge Stay tuned. Closer
Where each type sits in a postOpeners sit on the first line and closers on the last. The other four types live inside the sentences between.

Read a draft in that order: first line, last line, then the sentences between. The first two are the quickest wins. The checker marks words in red and sentence patterns in amber, so you can see both kinds at once.

Filler openers to cut

Cut any opener that announces the post instead of starting it. Delete it and the first real sentence usually works as the opening.

It matters more on X than in an article. A post holds up to 280 characters, so a warm up is room you do not get back. Nielsen Norman Group's eye tracking work on lists found people typically see about two words of each item, so the first words carry the most weight. That research is about lists and links, not posts, but the habit it describes is the same.

TellWhy it failsSay instead
In today's fast paced worldA claim about the whole world before your pointStart with your actual point
Let's dive inAnnounces the start instead of startingGive the first point
Have you ever wonderedA question the reader did not askGive the answer as the first line
Picture thisAsks for attention before earning itDescribe the real moment
Did you know thatA quiz frame around a factState the fact
I'm excited to announceYour excitement is assumed, the news is not[Product] is out today
In this post, we'll exploreA table of contents in a sentenceDeliver point one

Warm up opener

In today's fast paced world, it's no secret that onboarding matters. Let's dive in.

Three sentences, no information. The reader has learned nothing about your product.

Opens with the news (an invented example)

Setup used to take six steps. It now takes three.

The news is the first sentence, and a number gives the reader something to check.

First lines get their own guide: how to write X hooks covers seven structures and the rewrites that go with them.

Inflated verbs to swap for plain ones

Swap the big verb for the small one: use, show, help, improve. Then ask how. The big verb is usually standing in for a fact you have not given yet.

Verbs are where the research is clearest. In the 2025 study, delves was used about 28 times more than the trend predicted, underscores about 14 times and showcasing about 11 times. Words as ordinary as crucial rose too.

Three verbs used far more than the trend predicted Three tide gauge columns share one baseline. A dashed line marks 1 times, the level the 2021 and 2022 trend predicted. In 2024 biomedical abstracts, delves rose to 28.0 times that level, underscores to 13.8 times and showcasing to 10.7 times. The columns are drawn to scale, 10 units of height for each 1 times. 28.0× 13.8× 10.7× delves underscores showcasing 1× is the level the 2021 and 2022 trend predicted
Three verbs against the level the trend predictedEach column compares 2024 use with what the 2021 and 2022 trend predicted, in biomedical abstracts. The dashed line is the expected level.
TellPlainer choice
delvelook at, dig into, explain
leverage, utilizeuse (the Federal Register's clear writing guide gives use for utilize)
unlock, unleashget, start, lets you do something specific
elevate, superchargeimprove, speed up, and say by how much
empowerlet, help
streamlinesimplify, or cut three steps and say so
showcase, underscoreshow
fosterbuild, encourage
craftwrite, make

Swapping the verb is half the job. Streamline how? Elevate by how much? Answer the question and the sentence earns its place.

Hype words that claim instead of show

Hype words declare an impact the reader cannot check. Replace each one with the fact it stands for, and if there is no fact, cut the sentence.

  • Claims no one can check. World class, best in class, unparalleled. Name the standard or the customer instead.
  • Intensity with no unit. Game changer, groundbreaking, mind blowing. Show the before and after.
  • Mood words. Vibrant, tapestry, realm. Describe what you actually saw.

Wikipedia's field guide lists crucial, pivotal and vibrant among the words that AI text overuses. The 2025 study found crucial used well beyond the trend. For tapestry and realm we know of no study measuring a rise, so we make no claim about them. They are on our checker's list because they almost never fit a post about work.

A claim

A seamless, robust platform that is a game changer for modern teams.

Three adjectives and no feature. Nothing in the sentence can be pictured or checked.

The fact behind it (an invented example)

It imports your content calendar as a file and keeps your posting times.

One verb, one object, one detail. A reader can tell whether it matters to them.

Hedges and padding that dilute the point

Our checker puts it well: one hedge is caution, three is fog. Keep a hedge only when you really are unsure, and say what you are unsure about.

Most hedges we see are not doubt, though. They are habit, and they spend characters. The Federal Register's clear writing guide gives the same swaps: in many cases becomes often, and because of the fact that becomes since or because.

PaddedPlain
Due to the fact that the form is long, users leave.Users leave because the form is long.
In many cases, the form is too long.The form is often too long.
It's worth noting that links count as 23 characters.Links count as 23 characters.
A wide range of tools can help.A spreadsheet or a calendar app can help.

The third row is a real rule from X's developer documentation. Notice that the plain version is not only shorter. It reads as more certain, because the writer stopped asking permission to say it.

Cliché closers and engagement bait

End on the last useful sentence. If you want replies, ask a question only your readers can answer, or ask nothing.

Closers are easy to copy. What do you think? could follow a post about anything, so it gives no one a reason to answer this post in particular. A specific question gives people something to answer.

  • What do you think? becomes a choice: Which would you pick, A or B?
  • Follow for more needs a reason: say what you post and when.
  • Let me know in the comments becomes the actual question.
  • Let that sink in and Food for thought can simply go.
  • Stay tuned needs a date, or nothing.
Your account@youraccountExample

Two ways to preview a post before it goes out: phone view or desktop view.

Which do you check first?

A closer that earns replies: one question only this audience can answer

Sentence shapes that give a draft away

Some tells are shapes, not words. Each is fine once. Used by habit, they are a common sign of a template, because a reader sees the same frame in post after post.

  • The contrast frame. It's not just a checklist, it's a whole new way to start. State the second half directly: what the checklist does.
  • The two step reveal. Not just X, but Y. Lead with the more important half.
  • The self answered question. The result? Merge the answer into the sentence.
  • The pointer. Here's why: Cut it and start the explanation.
  • The label. Spoiler:, Pro tip:, Hot take:. Let the sentence stand alone.
  • The slogan. No X. No Y. Just Z. Say what it does.
  • The stage direction. Read that again, Let me explain. Cut it and explain.

Three more are visual: the spool and pointing finger markers at the end of a thread opener, stacks of rocket and fire emoji, and two em dashes wrapped around an aside. The checker flags all three. Wikipedia's guide lists heavy em dash use too, and plenty of careful writers use them, so decide for your own voice. A comma, a bracket or a full stop does the same job.

When a flagged word is fine to keep

Keep a word when you mean it and no plainer word is as exact. A checker finds patterns, not meaning, so the last decision is yours.

The same word can be filler in one place and exact in another. Robust in a launch post claims nothing. In a test report it can describe how a result held up under changed conditions. Three questions sort most flagged words: did you mean it, is there a plainer word, does the sentence need it.

Keep, swap or cut: one stamp for each flagged word A stamp slides along a rail above three tickets and presses once on each. The word robust, in a test report, is stamped KEEP and stays. The word leverage, in a launch post, is stamped SWAP and becomes use. The word essentially, before any claim, is stamped CUT and leaves nothing behind. robust in a test report leverage in a launch post essentially before any claim KEEP SWAP CUT robust use nothing
Keep, swap or cutThree flagged words meet the same three questions. The word that is exact stays, the one with a plain twin is swapped and the one that adds nothing goes.
Technical words that are not filler

Some flagged words are real terms in a field. Leverage has a precise meaning in finance, and robust in statistics. If your readers use the word that way, keep it. If you are only using it to sound serious, swap it.

A quick test: would a colleague in your field say it aloud, to another colleague, without smiling? If yes, keep it.

How to edit a draft for AI words in ten minutes

Edit in a fixed order so you do not rewrite the whole post. Start at the edges, then work through the marks.

  1. Read the first and last line

    Cut any opener or closer from the lists above. Start on the point and end on the last useful sentence.

  2. Run the checker

    Paste the draft into the AI phrase checker. It runs in your browser, so nothing is uploaded.

  3. Decide on each mark

    Keep, swap or cut. Swap when a plain twin exists. Cut when the sentence works without it.

  4. Add one detail where you cut a claim

    A number, a name, a before and after. Only add what is true, and say it the way you would say it to a colleague.

  5. Read it aloud

    If you would not say a line, change it. Then check the length in the character counter.

An invented draft, edited. Struck out: Excited to announce: we reimagined our setup flow, marked opener, verb. Added: Setup now takes three steps, not six, marked the news. Struck out: It's not just a checklist, it's a whole new way to start, marked contrast frame. Struck out: Our seamless guide helps you unlock your full potential, marked hype, verb. Added: Each step has a one line guide, marked a detail. Struck out: What do you think, marked closer. Added: Which step did you skip first, marked a question only readers can answer. Before 33 words, 6 marks. After 20 words, 0 marks.
An invented draft edited in the order above. Every struck sentence was a claim. Every added sentence is a detail or a question.

If you draft with an AI model, put your never list in the brief. In Kairo Post, each account keeps its own list of phrases to avoid, and AI drafts follow it. You can see how that fits together on the Brand brain page.

Mistakes we see when people try to sound human

The most common mistake is fixing the word and keeping the empty claim. Delve into becomes dive deep into, and the sentence says the same nothing in a fresh coat of paint. Wikipedia's editors make the same point about their own list: do not merely treat the signs as problems to be fixed, because that can just make detection harder.

  • Adding typos or slang to fake a voice. It reads as fake, and it makes the post harder to read. Write the way the account really sounds.
  • Chasing zero marks. A draft with no marks can still be vague. The marks per 100 words figure in the checker is for comparing two drafts of the same post, not for grading quality.
  • Banning words, not habits. If leverage is blocked and harness appears, the habit is the problem. Block the pattern, then add the detail.
  • Accusing someone. A mark is a prompt to reread. It is not a finding about the writer.

If you write for a brand, turn the marks you keep catching into a short never list for that account. We cover how a voice sheet works in our guide to managing X for clients.

Before your next post: a checklist

Run this on the next draft. It takes about two minutes once you have done it a few times.

Before you post

  • The first line is the point, or the news, and not a sign that a point is coming.
  • No big verb sits where a small one would do.
  • Every hype word is replaced by the fact behind it.
  • Each hedge stays only where you are truly unsure.
  • The last line is useful, a question only your readers can answer, or nothing.
  • No sentence shape appears more than once.
  • You have read it aloud and would say every line.

Paste the draft into the AI phrase checker for a second pair of eyes, then decide mark by mark. When the first line still feels weak, grade it with the hook grader. A thread needs the same pass on every post, and how to write an X thread shows where each one does its job.

In the product

How Kairo Post does this

Everything above works by hand. Kairo Post does the same work for you, with your approval before anything goes out.

Questions people ask

Can you tell if a post was written by AI from the words alone?
Not reliably. People write like this too: Wikipedia's editors note that these signs also appear in editorials, blogs and fan fiction. Detectors misjudge as well. In one study, seven of them wrongly flagged 61.3% of essays by non native English speakers on average. Treat the words as a reason to reread a draft, never as proof of who wrote it.
Why do chatbots use words like delve so much?
The cause is not settled. A 2024 preprint tested model design, algorithms and training data and found no evidence that any of them explains it. Its results were consistent with human feedback training playing a part, but not conclusive. What is measured is the effect: a 2025 study found a jump in style words in 2024 biomedical abstracts.
Is the em dash a sign of AI writing?
Many readers think so. Wikipedia's editors list heavy em dash use among the signs of AI writing, next to other style habits, and warn that no single sign is proof. Plenty of careful writers use them. If you want to avoid the tell, a comma, a bracket or a full stop does the same job.
Is it wrong to use a word like leverage or robust?
No. One use in the right place is fine, and some words are technical terms in a field. The trouble is habit and vagueness. Several in a short post read as a template. A plainer word is usually clearer: the Federal Register's clear writing guide gives use as the swap for utilize.
Should I run a post through an AI detector before I publish it?
No. OpenAI withdrew its own detector in 2023 for low accuracy, and detectors misjudge plain, non native writing. A phrase checker is a better use of two minutes. It finds wording that sounds like filler, which you can fix whoever wrote the draft, and it runs in your browser.
How do I stop an AI model writing with these words?
Put it in the brief: give the model a list of phrases to avoid and two or three posts of your own to match. Then edit what comes back, because a list does not fix vagueness. In Kairo Post, each account keeps its own list of phrases to avoid in Brand brain, and AI drafts follow it.

Sources

Every rule, limit and figure in this post was checked against these on the date shown.

  1. GPT detectors are biased against non native English writers, Patterns

    pmc.ncbi.nlm.nih.gov · checked

  2. OpenAI Shuts Down Flawed AI Detector, Search Engine Journal

    searchenginejournal.com · checked

  3. Wikipedia:Signs of AI writing, WikiProject AI Cleanup

    en.wikipedia.org · checked

  4. Counting Characters, X developer documentation

    docs.x.com · checked

Written by

Sami Kerr, founder of Kairo Post

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